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Meaning of watchword
A word or phrase used to express a person's or group's aims, values, or principles.
Etymology of watchword
The word "watchword" has its roots in the 16th century, when it referred to a password or phrase used to identify a person or group, often for security or recognition purposes.
Over time, the term has evolved to include a broader range of meanings, including a phrase or word that expresses a person's or group's aims, values, or principles.
Synonyms
Definitions
- A word or phrase used to express a person's or group's aims, values, or principles, according to Oxford Languages.
- A password or phrase used to identify a person or group, often used for security or recognition purposes.
- A phrase or word that is closely associated with a particular person, group, or idea, and is often used to evoke a particular emotion or response.
Usage Examples
- The company's watchword is "innovation" and they strive to incorporate it into every aspect of their business.
- The watchword of the revolution was "liberty, equality, fraternity".
- The team's watchword is "teamwork" and they use it to motivate themselves to work together towards a common goal.
Antonyms
contrarian
opposite
antithesis
contradiction
negation
denial
rejection
dismissal
repudiation
abandonment
desertion
apostasy
heresy
blasphemy
profanity
obscenity
vulgarity
coarseness
crudeness
indecency
impropriety
inappropriateness.