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Meaning of strategic direction
The primary meaning of "strategic direction" refers to the overall course or path that an organization or individual intends to follow in order to achieve its objectives and goals.
Etymology of strategic direction
The word "strategic" comes from the Greek word "strategia", meaning "generalship" or "command", and the Latin word "strategem", meaning "a plan or scheme".
The word "direction" comes from the Latin word "directus", meaning "straight" or "direct", and the Latin word "directio", meaning "a guiding or leading".
The term "strategic direction" has been used in business and management contexts since the mid-20th century to describe the overall course or path that an organization intends to follow.
Synonyms
Definitions
- The term "strategic direction" is defined by Oxford Languages as the course or path that an organization or individual intends to follow in order to achieve its objectives and goals.
- It involves setting a clear vision, mission, and objectives, and establishing a plan of action to achieve them.
Usage Examples
- The company's strategic direction is to expand its operations into new markets and increase its revenue by 20% within the next two years.
- The new CEO has set a clear strategic direction for the company, focusing on innovation and customer satisfaction.
- The organization's strategic direction is guided by its mission to provide high-quality products and services to its customers.