Want to say psychographics differently? Here are other words for psychographics and its similar synonyms and opposite words to say in unique way.
Meaning of psychographics
The primary meaning of "psychographics" refers to the study and analysis of people's attitudes, values, and lifestyles, particularly in relation to their purchasing decisions and behavior.
Etymology of psychographics
The term "psychographics" was coined in the 1960s, derived from the words "psychology" and "demographics".
The word is a combination of the Greek words "psyche" (mind or soul) and "graphia" (writing or description), and the suffix "-ics" (study or science).
The term gained popularity in the 1980s as a marketing tool to understand consumer behavior and develop targeted advertising campaigns.
Synonyms
Definitions
- The study of people's attitudes, values, and lifestyles, especially in relation to their buying behavior and consumer preferences.
- A method of market research that focuses on the psychological characteristics of consumers, such as their interests, opinions, and behaviors.
- The analysis of demographic and socioeconomic data to identify and understand consumer segments and their potential buying patterns.
Usage Examples
- The company used psychographics to create buyer personas and develop targeted marketing campaigns.
- Psychographics revealed that the target audience was more likely to purchase eco-friendly products.
- The market research firm conducted a psychographic analysis to identify the values and attitudes of the target consumer segment.