224 Another Word for Psychographics? – Psychographics Synonyms & Antonyms

Want to say psychographics differently? Here are other words for psychographics and its similar synonyms and opposite words to say in unique way.


Meaning of psychographics

The primary meaning of "psychographics" refers to the study and analysis of people's attitudes, values, and lifestyles, particularly in relation to their purchasing decisions and behavior.

Etymology of psychographics

The term "psychographics" was coined in the 1960s, derived from the words "psychology" and "demographics".
The word is a combination of the Greek words "psyche" (mind or soul) and "graphia" (writing or description), and the suffix "-ics" (study or science).
The term gained popularity in the 1980s as a marketing tool to understand consumer behavior and develop targeted advertising campaigns.

Synonyms

demographics sociographics market research consumer analysis audience profiling customer segmentation behavioral analysis lifestyle analysis attitude research opinion research market segmentation target marketing consumer behavior buyer behavior purchasing habits consumption patterns social trends cultural analysis anthropological research ethnographic research statistical analysis data analysis trend analysis predictive modeling clustering analysis factor analysis regression analysis correlation analysis market trends consumer trends social media analysis online behavior user experience human behavior social sciences psychology sociology anthropology marketing research advertising research public opinion customer insights buyer personas customer profiling prospecting qualifying needs assessment customer needs market needs product development service development branding positioning niche marketing mass marketing direct marketing digital marketing.

Definitions

  • The study of people's attitudes, values, and lifestyles, especially in relation to their buying behavior and consumer preferences.
  • A method of market research that focuses on the psychological characteristics of consumers, such as their interests, opinions, and behaviors.
  • The analysis of demographic and socioeconomic data to identify and understand consumer segments and their potential buying patterns.

Usage Examples

  • The company used psychographics to create buyer personas and develop targeted marketing campaigns.
  • Psychographics revealed that the target audience was more likely to purchase eco-friendly products.
  • The market research firm conducted a psychographic analysis to identify the values and attitudes of the target consumer segment.

Antonyms

demographics statistics quantitative research empirical research objective analysis factual data numerical data concrete evidence tangible results physical characteristics biological traits genetic factors environmental factors situational factors circumstantial evidence coincidental data unrelated factors inconsequential data insignificant results unreliable data untrustworthy sources biased research flawed methodology inaccurate assumptions incorrect conclusions misleading information false data fabricated results nonexistent patterns random fluctuations chaotic trends unpredictable behavior irrational decisions illogical choices unexplained phenomena mysterious events unknown variables unaccounted factors extraneous variables confounding variables intervening variables moderating variables control variables.
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