164 Another Word for Product Placement? – Product Placement Synonyms & Antonyms

Want to say product placement differently? Here are other words for product placement and its similar synonyms and opposite words to say in unique way.


Meaning of product placement

The primary meaning of "product placement" refers to the practice of incorporating a product or service into a movie, television show, video game, or other media to promote the product.

Etymology of product placement

The term "product placement" originated in the 1970s and 1980s, when marketers began to explore new ways to reach consumers beyond traditional advertising methods.
The word "placement" refers to the act of positioning a product or service within a media context, such as a film or TV show, to maximize its visibility and appeal to the target audience.
The concept of product placement has evolved over time, from overt and obvious placements to more subtle and integrated approaches, such as branded content and native advertising.

Synonyms

branded entertainment advertorial advertising promotional strategy marketing tactic subtle advertising embedded marketing subliminal advertising sponsored content branded content native advertising immersive advertising interactive advertising experiential marketing guerrilla marketing viral marketing stealth marketing undercover advertising clandestine advertising covert advertising disguised advertising surreptitious advertising furtive advertising clandestine promotion stealth promotion undercover promotion product integration brand integration cross-promotion co-promotion joint promotion partnership marketing collaborative marketing affiliated marketing associated marketing allied marketing cooperative marketing.

Definitions

  • The practice of incorporating a product or service into a movie, television show, video game, or other media to promote the product.
  • A form of advertising where a product is featured or used in a media production, such as a film or TV show, to increase brand awareness and sales.
  • A marketing strategy that involves partnering with media producers to showcase a product or service in a way that is organic and subtle, yet effective in reaching the target audience.

Usage Examples

  • The latest James Bond movie features a prominent product placement of a luxury watch brand, with the protagonist wearing the watch throughout the film.
  • The popular TV show "Stranger Things" includes product placements of classic candy brands, such as Reese's Pieces and M&M's, to add to the show's nostalgic value.
  • The video game "Grand Theft Auto" features product placements of real-world brands, such as Pepsi and Toyota, to create a more realistic and immersive gaming experience.

Antonyms

non-promotional content anti-advertising counter-advertising anti-marketing non-commercial content public service announcement educational content informative content neutral content objective content unbiased content non-partisan content anti-consumerism anti-materialism simple living minimalism frugality thriftiness austerity asceticism self-denial abstinence non-conformity anti-establishment counter-culture.

Related Adjectives

promotional marketing advertising commercial sponsored branded integrated partnered collaborative strategic tactical campaign-based public relational reputational awareness-driven recognition-based perceptual influential impactful effective successful targeted focused concentrated directed guided persuasive convincing motivational inspirational stimulating provocative.

Related Nouns

advertising marketing promotion brand product service media entertainment film television video game content sponsorship partnership collaboration integration strategy tactic campaign publicity public relations image reputation awareness recognition perception impression influence impact effect outcome result.

Related Verbs

advertise market promote brand integrate partner collaborate sponsor showcase feature display demonstrate exhibit present publicize popularize sensationalize hype sensationalize dramatize emphasize highlight spotlight focus concentrate target aim direct guide influence persuade convince motivate inspire stimulate provoke trigger.
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