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Meaning of gimmick
A gimmick is a clever or attractive device or technique used to attract attention, create interest, or achieve a particular goal.
Etymology of gimmick
The word "gimmick" originated in the mid-19th century, possibly from the surname of a magician or inventor, and was initially used to describe a secret device or trick used to achieve a magical effect.
Over time, the term has evolved to encompass a broader range of meanings, including clever devices, techniques, or strategies used in various fields, such as marketing, sales, or entertainment.
Synonyms
trick
stunt
device
tactic
strategy
ploy
maneuver
scheme
ruse
deception
illusion
contrivance
artifice
expedient
stratagem
dodge
feint
subterfuge
gambit
manipulation
wheeze
contraption
gadget
gizmo
novelty
fad
craze
stunt
spectacle
exhibition
display
showmanship
publicity stunt
promotional device
marketing ploy
sales tactic
advertising strategy
Definitions
- A gimmick is a novel device or idea, especially one that is designed to attract attention or create interest.
- * It can also refer to a trick or technique used to achieve a particular goal or to manipulate people's perceptions or behaviors.
Usage Examples
- The company used a gimmick to promote their new product, offering a free gift to the first 100 customers.
- * The magician's gimmick was a cleverly designed box that seemed to defy the laws of physics.
- * The politician's promise to lower taxes was just a gimmick to win votes.