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Meaning of capitalize on
The primary meaning of "capitalize on" is to take advantage of an opportunity to gain a benefit.
Etymology of capitalize on
The phrase "capitalize on" originates from the verb "capitalize", which means to provide or supply capital for a business or project.
The phrase is thought to have originated in the mid-20th century, when it was used in business and economics to describe the act of taking advantage of an opportunity to make a profit.
The word "capitalize" itself comes from the Latin "capitalis", meaning "of the head" or "chief", and is related to the word "capital", which refers to wealth or assets.
Synonyms
Definitions
- To take advantage of an opportunity to gain a benefit, typically financial.
- To use something to your advantage, especially in order to make a profit.
- To use a situation or event to your advantage, often in a way that is considered clever or skillful.
Usage Examples
- The company aims to capitalize on the growing demand for sustainable products.
- She capitalized on her fame by launching a line of merchandise.
- The city is trying to capitalize on its rich history by developing tourism.