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Meaning of logotype
A logotype is a graphical representation of a company name or brand.
Etymology of logotype
The word "logotype" has its roots in Greek, with "logos" meaning word and "typos" meaning impression or mark.
The term originated in the 19th century, when it referred to a single piece of type that contained an entire word or phrase.
Over time, the meaning expanded to include any distinctive symbol or design used to represent a company or brand.
Synonyms
Definitions
- A logotype is a design or symbol used to identify a company, product, or organization, typically consisting of a stylized arrangement of letters or other elements.
- * It is often used in conjunction with other design elements, such as color schemes or typography, to create a unique visual identity.
Usage Examples
- The company's logotype is one of the most recognizable in the world, appearing on everything from advertisements to product packaging.
- * The designer spent months developing a new logotype for the startup, trying to capture the essence of the company's values and mission.