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Meaning of retarget
The primary meaning of the word "retarget" is to aim or direct something again at a different target.
Etymology of retarget
The word "retarget" is a combination of "re-" (meaning again) and "target" (meaning a person, object, or goal aimed at)
The term originated in the mid-20th century, initially used in military and technical contexts to describe the act of re-aiming a weapon or adjusting a system's focus
Over time, its usage expanded to include marketing, business, and other fields where goals or objectives might need to be adjusted
Synonyms
Definitions
- To aim or direct something at a different target
- * To change the target or goal of something, such as a marketing campaign or a project
- * To reorient or readjust something to focus on a new objective
Usage Examples
- The company had to retarget their marketing campaign after realizing their initial target audience was not responding well.
- * The military unit was forced to retarget their artillery after the enemy changed positions.
- * The researcher had to retarget her study after discovering new data that challenged her initial hypothesis.