182 Another Word for Market Research? – Market Research Synonyms & Antonyms

Want to say market research differently? Here are other words for market research and its similar synonyms and opposite words to say in unique way.


Meaning of market research

The primary meaning of "market research" refers to the process of gathering, analyzing, and interpreting data about a market, including its size, growth, trends, and customer behavior, to inform business decisions.

Etymology of market research

The term "market research" originated in the early 20th century, with the rise of modern marketing and advertising practices.
The word "market" comes from the Old French "marché," meaning "trade" or "commerce," which is derived from the Latin "mercatus," meaning "trade" or "marketplace."
The word "research" comes from the Old French "rechercher," meaning "to search closely" or "to investigate," which is derived from the Latin "recercare," meaning "to search again" or "to investigate thoroughly."

Synonyms

market analysis consumer research product testing customer survey opinion poll demographic study statistical analysis trend forecasting competitor analysis business intelligence data collection consumer behavior purchasing habits market trends sales forecasting product development customer insight buyer behavior marketing strategy research methodology data analysis statistical modeling survey research experimental design ethnographic research focus groups interviews observations usability testing customer profiling segmentation analysis target marketing positioning strategy brand research advertising testing public opinion research social media monitoring online analytics customer experience user experience.

Definitions

  • The systematic gathering, recording, and analysis of data about a market to understand its characteristics, needs, and trends.
  • The process of collecting and analyzing data to identify and assess the needs and preferences of customers, and to inform business decisions about products, services, and marketing strategies.
  • A crucial component of business strategy, market research involves using various methodologies, such as surveys, focus groups, and statistical analysis, to gain insights into the market and make informed decisions.

Usage Examples

  • The company conducted extensive market research to identify the target audience for their new product.
  • Market research revealed that consumers were increasingly interested in eco-friendly products, leading the company to adjust its production strategy.
  • The marketing team used market research to analyze customer behavior and develop a more effective advertising campaign.

Antonyms

guesswork assumption speculation intuition instinct impulse habit tradition convention routine standard practice established procedure usual method common approach ordinary technique unscientific method uninformed decision untested hypothesis unproven theory unverified assumption baseless claim unsubstantiated statement uncorroborated evidence hearsay rumor myth legend folklore.

Related Adjectives

market-based research-driven data-driven analytical statistical methodical systematic thorough comprehensive exhaustive rigorous scientific empirical evidence-based informed knowledgeable expert specialized technical professional academic scholarly practical applied theoretical conceptual abstract complex sophisticated nuanced subtle detailed precise accurate reliable valid credible trustworthy authoritative.

Related Nouns

market research analysis data statistics trends forecast strategy plan campaign product service customer consumer audience demographic segment target niche industry sector economy business company organization institution agency firm consultancy laboratory institute center department team unit division section group committee panel board council.

Related Verbs

research analyze study investigate examine survey poll test evaluate assess measure calculate forecast predict plan strategize develop implement execute monitor track evaluate adjust refine improve optimize perfect streamline automate systematize formalize standardize institutionalize.
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